The UK Advertising Association has set up a new AI taskforce which it hopes will map both the opportunities and risks which the technology poses for the industry.
Meeting for the first time on September 26th, the intention behind the AI taskforce is to build a coordinated policy approach in recognition of the rapid need to establish ethical safeguards, as well as develop industry guidelines.
During the last few years digital advertisers have faced multiple marketing challenges which seemed to have stretched all their ingenuity.
How will things shape up in 2023 and what will be the top marketing challenges facing teams looking for the best ways to spend their ad budgets? And what trends will be influencing how that budget is distributed?
Veracity’s senior management team has been in London at the two day MTEX Marketing Technology Expo.
The two day event at ExCel, organised by ROAR B2B, sees businesses involved in the technology side of all aspects of marketing showcase their products and listen to keynote speakers on subjects as varied as creating a brand ambassador program through to how AI and automation can lift your PPC.
Personal branding, ad fraud and Amazon Demand-side platform are the subjects of three talks being given by experts at the first London Digital Marketing Hub event on May 19th.
The event, jointly sponsored by Veracity and Grant Thornton, is being held at Grant Thornton’s head office, 30 Finsbury Square, EC2A 1AG, from 5.30 – 8pm.
Whether you’re a freelancer looking to find new clients and opportunities, or an experienced manager in the market for a new job, LinkedIn offers the tools you need to connect with other people and businesses.
Don’t miss your chance to catch the final Digital Marketing Hub event of the year being held on December 7th in Leeds.
Click fraud protection specialists Veracity have been crowned the winners of a top industry prize at this year’s Prolific North Tech Awards.
The firm, which has offices on Dock Street in Leeds, scooped the ‘Best Martech Innovation Award’ for its optimisation and analytics platform, which is designed to provide marketers with better quality and more accurate data from their online advertising campaigns.
Audio as a brand awareness platform is one which digital marketers can’t afford to overlook as both Podcasts and Clubhouse continue to gain momentum.
Podcasts have been around a while. Previously known as “audio blogging”, they have roots dating back to the 1980s but they took off from 2004 and there are now more than 115,000 English-language ones available on the internet.
Working from home has become the new norm for many and as Spring approaches with brighter days and hope of a return to normal, we’ve put together a guide to the marketing analytics tools you need to succeed in 2021.
There is a definite art to advertising on Facebook and – specifically – creating high-converting Facebook ads. Here’s our guide on how to do it.
Why you want to improve your SEO should be obvious, the better your SEO the chances are more people will find your content and come to your site. If you have quality content this will show will enhance your brand and you will gain the trust of your visitors. Not many will turn in to leads and customers but if you continue to provide value then some will.
No-one working in marketing should need to be told about the importance of having a digital marketing strategy – it’s the map on which all campaigns and customer journeys should be marked upon.
But a surprisingly large number of businesses don’t bother with a marketing plan at all and certainly not one which focuses on how they use social media to create an effective digital marketing strategy.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
